Valco Creative

a hand typing on a laptop Text above reads, "Why does a small business need a website?"

Did you know that 28% of people in the United States research a company online before hiring their services? This means that a good portion of your clients will look for information about you on the internet even before talking to you directly.

Having your own website means being able to provide your client with the information they seek, but on your terms. This way, you decide what to say and how to say it.

In this post, we’ll discuss why a small business needs a website and how it can help you stay ahead of the competition.

What Advantages Does Having a Website Offer?

To be honest, there are numerous benefits. The ones I’ll discuss are the most important, but there are more depending on how customized you want your website to be. The most important advantages are:

It Increases Visibility for Your Business

In the past, the saying was, “put your business where a thousand people pass by every day and you’ll succeed.” Nowadays, that saying is quite limited because it is dependent on the location of your business. With a website, you may now sell in your neighborhood, city, state, or even across the country and beyond.

With the right marketing plan, you could make your website visible either to a large audience or to a specific audience. There are no boundaries or limitations; with your website, you may reach clients as far as you want.

It’s A Tool for Generating Leads

Having a website allows you to increase sales by driving traffic to it from different sources, including:

  • Appearing in Google search results: when potential customers look for the type of service or product you provide.
  • Running paid advertising: so that people who saw your advertising may find out more about your business.
  • Sending prospects from social media: Many people grow their social media presence without considering the need for a website, and when their accounts are closed, they are left with nothing.
  • Attracting them with a nice sales email: so the client will be convinced once they see that your online presence is authentic.

Your website is more than just a business card; it can attract customers and sell for you 24/7. By developing a smart marketing strategy that incorporates all of these traffic-generating sources, you will simply need to optimize the process of converting prospects into customers.

It Builds Credibility and Professionalism

The more professional your website looks the better you will be considered by potential clients. Keep this in mind: “Your business is what people perceive it to be.” It may sound cruel, but this phrase emphasizes a crucial point: your website can score you points with your clients even before you establish a relationship with them.

Dedicate an adequate budget to your website, analyze each section of your website so that nothing is left out: design, functionality, user experience, interface, performance, content, photos and images, colors, copywriting (texts). Improving each of these aspects will increase the conversion rate, meaning you will sell more with the same number of visitors looking for your services or products.

Its Cost/Effectiveness is Quite Affordable

Although you may believe that the cost of developing a website is excessive for what you earn, you might reconsider if you knew it would double or triple the revenue of what your business currently sells.

A good website, with a solid strategy behind it, can generate double or triple the sales or even more if implemented correctly. Remember that the website is just part of a marketing strategy. By itself, it does nothing, but together it can transform the present and future of your business. Let me give you an example:

Dollar Shave Club began as a small firm selling razor blades through monthly subscriptions. After that, the company’s website, combined with a viral marketing video, propelled it to fame. The ease of use of the website and the simplicity of the business model attracted millions of subscribers. Dollar Shave Club was acquired by Unilever in 2016 for $1,000 million.

Control What People Learn About You First

With your website, you control the first impression that prospects have of your business. You decide what information they will receive first and how. Whether it’s text, video, audio, flyers, books, etc., with your website, you decide what you want them to know directly from the best source.

Someone learns about you online? They will go to your website to understand who you are and what your business is about before contacting you (this is quite common).

Do you want them to know other things that aren’t on the website? Support your strategy with a newsletter to keep your clients updated on what you offer.

Do you want to know something about them before they write or call you? A form will allow you to gather some information about a lead before replying to their contact.

Want them to see your previous work to impress them? A portfolio page will transform how people perceive you by seeing how good you are at what you do.

Valco Creative is the Option You Need

At Valco Creative, we focus on showcasing the best side of your business at the most affordable price. We believe that small businesses also deserve a good website at a good price. If you want to discuss how we could help you with the aforementioned points, please contact us. We can help you with the online presence of your business.

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